Volkswagen could claim leading brand status in the electric vehicle (EV) market from Tesla as soon as 2024, according to new research compiled by Bloomberg Intelligence (BI).

The German OEM, which counts brands including Audi, Cupra, Seat, Skoda and VW among its portfolio, is already launching a flurry of zero-emission models and Bloomberg believes that Elon Musk’s pioneering brand now has just 18 months remaining at top spot.

Last month AM reported that VW Group chief executive Herbert Deiss had conceded that the race with Tesla to become the world’s leading EV producer by 2025 would be “tight”.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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