Volkswagen Group’s race with Tesla to become the world’s leading electric vehicle (EV) producer by 2025 will be ‘tight’, chief executive Herbert Deiss has conceded.

Deiss expressed surprise at the pace of growth achieved by Elon Musk’s automotive brand in recent months as he addressed the Financial Times’ Future of the Car Summit this morning (May 9).

Tesla registered 9,612 Model 3’s in December last year to end 2021 with a total of 34,783 new car registrations.

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The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

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