Volkswagen Commercial Vehicles has launched a range of mini-mobile camping units, offering a kitchen area, bed, water supply, and storage space for Caravelle, California Beach Tour and Caddy models.
Pontentially appealing to customers keen to avoid a costly vehicle conversion, the ‘mobile home in a box’ is a range of modular units that fit into existing luggage compartments.
The new range follows the increase in demand for camping equipment over the past year due to the COVID-19 pandemic and the rise of 'staycations' in the UK.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Jessica Maguire
Web producer
Jessica is the event and digital content co-ordinator for all our events.
Until April 2023 she was our web producer.
She started her career as a content writer for a digital marketing agency that specialised in financial services, where she worked for more than two years.
Jessica was awarded the degree of Bachelor of Arts with Honours in Multimedia Journalism in 2017.
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