News - Page 93
Ex-Cupra duo strengthen Alpine leadership team ahead of EV product push
The Renault Group’s Alpine performance car brand has appointed new vice-presidents of sales, marketing and customer experience and sponsoring, partnerships and communications to further its pursuit of an “ambitious brand strategy”.
Direct-to-consumer Chinese EV brand Zeekr will ‘not rule out’ retail partnerships
Fast-growing direct-to-consumer electric vehicle (EV) brand Zeekr has told AM it ‘doesn’t not rule out’ retail partnerships after announcing its European launch will get underway before the end of this year.
Motor ombudsman reports complaints about EVs rise as sales increase
The volume of consumer disputes related to electric vehicles (EVs) being handled by The Motor Ombudsman has almost tripled. Customer service and a consumer’s experience at the point of buying were the largest single concern.
Saker: Lessons from China on hitting a target
Thoughts about the risk of distress sales caused by governments that set short-sighted and disruptive targets to rapidly shift consumer habits from AM's regular columnist Professor Jim Saker, director of the Centre for Automotive Management at Loughborough University's business school and president of the Institute of the Motor Industry.