David Beckham opens new Maserati store at HR Owen flagship facility

Maserati has become the latest brand to join luxury dealer group H.R. Owen’s new multi-marque facility with the opening of the first UK new store concept in Hatfield.

To celebrate the opening, Maserati global brand ambassador David Beckham attended an exclusive soirée who joined over 100 guests as well as H.R. Owen’s CEO Ken Choo; Maserati’s chief commercial officer Bernard Loire; head of EMEA Luca Delfino and general manager North Europe Peter Charters.

In addition to a VIP guest line-up, attendees were treated to a celebration of the GranTurismo coupé with a blue Trofeo taking centre stage in the new showroom. Other current Maserati models on display at the event included the flagship MC20 Cielo super sports car, and mid-size luxury SUV, Grecale, in range topping Trofeo form, with its V6 engine and 523 bhp.

The new dealer location, situated within H.R. Owen’s new Hatfield facility, is the first in the UK to feature Maserati’s ‘new store concept’, crafted to resemble a modern living area, radiating with Italian elegance. Five cars are presented at any one time illuminated to resemble dynamic sculptures in a dimly lit art gallery.

Ken Choo of H.R. Owen, said: “We were absolutely thrilled to welcome Maserati to their new site at our facility in Hatfield. This is a very special occasion for both Maserati and H.R. Owen, as we launch their first UK new store concept at our flagship location, expanding our longstanding partnership with the House of the Trident.

Bernard Loire of Maserati, added: "From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind. Our first new concept store in the UK embodies our values of passion, innovation and beauty through the lens of Italian luxury and it represents another significant milestone in our exciting growth plans, including the launches of GranTurismo and our electric Folgore range.”