Mazda UK appoints new sales director as Allibon takes European role

Laura Brailey has been promoted to the position of sales director at Mazda UK in recognition of her 28 years’ experience and familiarity with Mazda UK and its dealer partners.

Peter Allibon, who has been in the role for 12 years, has been promoted to be director of sales and dealer network for Mazda Europe, responsible for 22 national markets generating more than 160,000 new car sales annually, starting on November 1.

Brailey, currently head of retail operations, has been with Mazda since 1995 and has gained experience as analyst, consumer programmes manager, business manager in the North West, used car remarketing manager and fleet marketing manager, regional business manager (South) before her current role.