John Darke earns top Ford accolade for second consecutive year

John Darke, based in Louth, has once again been honoured with Ford's prestigious President’s Award for outstanding sales & service performance.

This award, the highest recognition a UK dealership can receive from Ford, is reserved for those who consistently excel throughout the year.

Winning the President’s Award goes beyond sales performance as it also requires exceptional service quality and strong customer engagement.

Paul Wooding, director of John Darke, said: “We are incredibly proud of our team’s achievements and grateful to every member of staff for their exceptional performance. Winning the award in 2022 was a great accomplishment and being recognised again in 2023 is truly fantastic.”

In appreciation of their hard work, the team was treated to a celebratory meal.

Pictured: Paul Wooding (left) is seen accepting the award from Stephen Plaxton of Ford of Britain and Ireland, joined by members of the John Darke team.