John Darke, based in Louth, has once again been honoured with Ford's prestigious President’s Award for outstanding sales & service performance.
This award, the highest recognition a UK dealership can receive from Ford, is reserved for those who consistently excel throughout the year.
Winning the President’s Award goes beyond sales performance as it also requires exceptional service quality and strong customer engagement.
Paul Wooding, director of John Darke, said: “We are incredibly proud of our team’s achievements and grateful to every member of staff for their exceptional performance. Winning the award in 2022 was a great accomplishment and being recognised again in 2023 is truly fantastic.”
In appreciation of their hard work, the team was treated to a celebratory meal.
Pictured: Paul Wooding (left) is seen accepting the award from Stephen Plaxton of Ford of Britain and Ireland, joined by members of the John Darke team.
The UK's leading event for motor retailers - Wednesday, November 13.
Automotive Management Live 2024 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.
Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.
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Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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