Donnelly Group has set its sights on delivering “the highest levels of customer service” to its Jaguar Land Rover customers after opening a new £6m dealership at Dungannon.

The new 50,000sq-ft facility, on Moy Road, has added Jaguar to the group’s franchise portfolio for the first time – taking the total number of manufacturer brands it represents to 18 across nine locations.

Dave Sheeran, managing director at Donnelly Group, said: “The Donnelly Jaguar Land Rover showroom presents a really unique experience for Mid Ulster and one which has been designed with the customer in mind at every stage.

“There is now adequate space to showcase 16 new and 75 used Jaguar Land Rover vehicles which is really important for our customers to see the cars in real life. 

“Feedback from the first customers through the door has been fantastic and we’re looking forward to more of the same in the coming weeks.”

Sheeran added: “We are fortunate that many of our Land Rover staff have been with us for a long time and they have really enjoyed getting involved with the Jaguar brand, but we have also employed a number of new staff members to service the larger showroom.”

Terence Donnelly, executive chairman at Donnelly Group and son of founder Peter Donnelly, said: “Our ethos has always been centred around the customer and ensuring they receive the highest levels of customer service and the greatest value on an excellent selection of new and used vehicles.

“We are really pleased that Jaguar Land Rover mirrors this approach.”

Raymond Donnelly, director at Donnelly Group, said that a number of local contractors had been employed to help the group deliver its JLR project, adding that the business had been “delighted with the finished product”.

He added: “Our customers will be amazed at the difference, and with over 100 customer parking spaces there is plenty of room for motorists to drop by to take a look at the now extensive range of vehicles on show.”