A service adviser at Crewe Audi has proved that he delivers top customer service by winning a new award from the car brand.

John Bull received the Audi Spirit award from David Moran, area manager of Audi UK, and Crewe Audi aftersales manager John Oakley. The centre is part of car dealer group Swansway’s network.

Audi Spirit is a new internal award that recognises excellence in sales and aftersales staff who “go the extra mile and understand what it means to deliver a premium service”.

Each quarter, 20 staff across the country receive the award, nominated by colleagues who believe they are worthy of recognition and embody the true spirit of Audi.

Oakley said: “Audi Spirit recognises individuals who demonstrate behaviour that drives great customer satisfaction results.

“It’s the combination of robust processes and people within the network that really make the difference in delivering excellent levels of service.

“Each one of us can make a difference to the experience our customers receive, and I’m delighted to say that our very own John Bull has embraced the Audi Sprit.”

Bull said: “Up until now, the proudest moment of my career was becoming an Audi accredited service advisor, but this tops even that.”

Picture: John Bull, centre, receives his Audi Spirit award from David Moran (right) area sales manager at Audi UK, watched by John Oakley (left), aftersales manager at Crewe Audi.