Kia has launched Kia Promise, a seven step initiative to boost customer retention and satisfaction.

The company states it is “looking to give customers the best possible ownership experience in the UK.”

Buyers get seven key benefits, which are expected to help dealers establish strong and long-lasting relationships with them.

The benefits included within the Kia Promise start with the seven-year/100,000 mile warranty. Customers will also receive complimentary seven-day insurance and £250 Insurance Excess Return for one year. Roadside Assistance is also included – designed for Kia owners in partnership with the RAC and complimentary for 12 months. When a customer registers on MyKia, Kia Roadside Assistance Plus, the highest level of cover provided by the RAC, can be unlocked, which includes onward travel and European cover.

The Kia Promise is activated after purchase by registering on the newly-introduced online portal, MyKia.

Registering with MyKia will also allow access to Click & Collect, offering online ordering of genuine Kia accessories as well as Online Booking, where customers are able to book their car’s next service.

When a customer buys a Kia, they receive Family-Like Care. When registering with MyKia and accessing the Kia Promise, their vehicle will receive a complimentary Health Check, wash and vacuum and the customer will be provided with alternative transport, if required.

The seventh benefit of the Kia Promise is Accident Aftercare, who will liaise with the customer’s insurer, provide a free courtesy car and will exercise the customer’s right to genuine Kia parts and repairs at a Kia Approved Bodyshop.

Sanka De Silva, head of dealer and direct marketing at Kia Motors UK, said: “The introduction of the Kia Promise really encompasses the confidence that we have in our cars and demonstrates our commitment to customers. The vast range of benefits offered when registering with MyKia will offer customers peace of mind and reassurance in the long-term.”