Autoglym LifeShine launches new digital tools to boost dealer revenues

Vehicle protection specialist Autoglym LifeShine has launched a new suite of digital sales assets aimed at enhancing dealer revenue performance.

These point-of-sale materials are designed to help sales teams effectively communicate the benefits of Autoglym LifeShine to customers, driving additional revenue through the sale and application of the product on both new and used vehicles.

Group 1, one of the UK’s prominent dealer groups, is among the first to implement these new digital assets across its nationwide dealerships.

The newly launched assets, tailored for various points within a dealership showroom, include video content, tent cards, mirror hangers, and vehicle graphics, all featuring QR codes.

These codes link to product demonstrations of the LifeShine system, which offers molecular protective barriers for exterior paintwork, interior upholstery, and glass.

Customers can also explore the LifeShine lifetime guarantee and learn how Autoglym products maintain a vehicle's shine and protection throughout its life.

Sales teams now benefit from a new demonstration tool that delivers concise information about each stage of the protection process.

Additionally, the enhanced Retailer Digital Toolkit supports dealers in promoting and selling LifeShine. This toolkit includes brand assets, creative content, interactive documents, and resources for website and social media content creation.

The toolkit also allows sales and marketing teams to request seasonal assets from Autoglym, along with tailored content specific to individual car brands.

This ensures a consistent corporate appearance across in-store and online communications. Dealers also have access to sales support documents and details about the Autoglym LifeShine Training Academy, which offers both online and face-to-face training modules.

Anna Houldsworth, head of LifeShine, commented: “The Autoglym LifeShine solution is trusted by many of the UK’s largest automotive dealer groups. While LifeShine is renowned for its superior protection and long-lasting shine, our new digital assets will more clearly convey its benefits to customers. We’ve collaborated closely with our dealer partners to develop materials that are effective both in-store and online, making it easier for them to upsell and generate additional revenue.”

The Autoglym LifeShine protection system features a three-part process that applies molecular protective barriers to a vehicle's upholstery, paintwork, and glass. This ensures protection from tough dirt and contaminants.

Since early 2023, the LifeShine system has incorporated CeraFuse Technology, an advanced formula combining reactive silicone and molecular bonding to create a durable ceramic barrier for a flawless shine and superior protection.