Advantage Finance pledges to enhance customer experience

Non-prime motor finance specialist Advantage Finance has officially launched its enhanced customer portal MyAdvantage.

Developed in partnership with creative agency Stanley & Co, the new portal reflects Advantage Finance's commitment to delivering solutions that improve customer experience, simplifying access to account services.

The upgraded portal allows customers to access their agreement and payment details, review transaction histories, download statements, and update personal information with ease. It also introduces a secure email and code-based login system to enhance security and convenience.

Karl Werner, Advantage Finance CEO, said: “We’re very proud to launch this major upgrade to our digital and personalised customer portal – MyAdvantage. Providing broader and simpler access for customers is at the very heart of Consumer Duty and we’re especially pleased with the enhanced functionality our service now offers in our highly specialised market.

“Whilst digital innovation has traditionally been the reserve of ‘prime’ markets, this latest development perfectly illustrates our firm belief that all customers deserve the very best products and services a lender can offer. It is central to our approach and strategy that we will continue to increasingly build cutting edge products and services for the specialised, and often underserved, non-prime market.”