Like Kia and Hyundai did during the 2010s, a focus on becoming much more fleet-friendly has powered Chinese-owned MG Motor to ramp up its UK new car sales and win 4% of the overall market in 2023.
Like the South Korean brands saw their share-building opportunity during scrappage, MG spotted its chance as more corporate customers and company car drivers eyed up affordable petrol and electric vehicles, which it could ship across from its Chinese parent SAIC in volume.
It has also become part of the portfolio of an increasing number of AM100 dealer groups, most of which have teams experienced in both retail and corporate sales and aftersales.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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