Industry veteran Tony Whitehorn has worked with both Chinese OEMs who want to tap the potential of the UK market for electric cars and the UK dealers who want to help deliver its potential.
In the first part of our executive interview, Whitehorn explained the significant potential of quality Chinese EV brands and how they achieved such progress in such short time.
In this the second part, he looks at which brands will be first on the scene, which ones are following close behind and which business model the first arrivals are likely to adopt - and why.
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Spotlight on the customer
In this issue:
What consumers really want - trends and habits dealers must understand to provide the right buying experience
Barriers to EV purchase - many private motorists need extra help before they take the plunge
Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value
Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool
A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.
Read nowAuthor:
Aimee Turner
Deputy editor
AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
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