Chinese EV manufacturers adopting a traditional franchise model are being tipped for successful UK market entry, according to the latest dealer survey from Startline Motor Finance.
In this the second part, Tony Whitehorn looks at which brands will be first on the scene, which ones are following close behind and which business model the first arrivals are likely to adopt - and why. NIO, Aiways, Li Auto, Neta and XPeng
Lynk & Co chief executive Alain Visser has said that the UK will become the mobility brand’s second-biggest European market after Germany when it launches in 2022 – with Volvo retailers benefiting from aftersales trade.
Lynk & Co has launched its new 01 hybrid SUV in Europe as part of a €500-a-month car mobility “membership” service… But it won’t be coming to the UK in 2020.
Could a shortage of cash and heightened consumer caution in the wake of the COVID-19 coronavirus crisis help to fuel a shift towards car subscription?
Lynk & Co chief executive has said that he will not employ franchised car retailers to sell his subscription-based SUV mobility service, branding showroom visits as what car buyers “hate most”.
Geely’s Lynk & Co brand has claimed the title of the ‘world’s fastest growing car manufacturer’ after 120,414 sales in its parents company’s home market in its first year on sale.
Lynk & Co claimed that it had become “the fastest selling car in the world” as online pre-orders of its 01 SUV sold out in seconds in Chinese market, ahead of its global roll-out.
Geely Holdings will once again bypass “traditional” car dealerships when the Polestar brand enters the UK in 2019.
Geely Auto Group has launched new global car brand Lynk & Co with the intention of pursuing a retail proposition which cuts traditional retailers out of the equation.
