Robin Luscombe: ‘We do old-school car sales’

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Robin Luscombe, the founder of Luscombe Motors, is in no doubt of the potential damage that over-ambition could do to his down-to-earth Suzuki franchise. The business has been setting standards and winning awards almost since the day he acquired it from Robert Bowett, in an area known as ‘the workshop of Leeds’, in 2010.

Luscombe has presided over a culture where staff are trusted to make deals with their customers and do not chase amber and red aftersales work to boost profits – the “sales push” is frowned upon. Both practices appear to have played their part in delivering standard-setting customer retention and return-on-sales figures.