Articles by Aimee Turner - Page 24
Executive View: Harness cinema-goers emotions to entice them into new cars
Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
WSG partners with Loveelectric on EV cosmetic and alloy protection
Warranty Solutions Group (WSG) has announced an exclusive partnership with EV salary sacrifice provider Loveelectric to offer comprehensive cosmetic and alloy protection as part of its optional zero risk guarantee cover.
Vehicles In Video partners with iTrack to boost dealership lead management
Vehicles In Video (ViV) has announced a strategic partnership with automotive digital lead solution expert iTrack Leads, bringing together the strengths of both platforms to streamline dealership operations and improve customer engagement.
UK faces economic blow as Trump mulls 25% tariffs on luxury car imports
President Donald Trump announced his administration's plan to impose a 25% tariff on imported car, semiconductors, and pharmaceutical products, with the new levies potentially taking effect as early as April 2.
Carwow appoints Jeremiah Crider as new finance chief
Online car buying website Carwow has appointed Jeremiah Crider as its new chief financial officer to lead the charge in driving financial excellence and establishing solid operational foundations as the company scales rapidly.