Vehicles In Video partners with iTrack to boost dealership lead management

Vehicles In Video (ViV) has announced a strategic partnership with digital lead solution expert iTrack Leads, bringing together the strengths of both platforms to streamline dealership operations and improve customer engagement.

The partnership enables current and new ViV-iTrack LEADS dealers to respond to all inbound leads in real-time through a single integrated system. This approach simplifies internal processes while enhancing the digital customer experience, ultimately improving test drive conversion rates.

Matt Maley, CEO of Vehicles In Video, speaking about the efficiency gains this collaboration will bring to dealerships and OEMs, said: “Our aim is to assist dealers in managing a high volume of inbound leads with reduced headcount while maintaining responsiveness. By simplifying the process and providing valuable insights through a single entry point, we can significantly impact dealership performance.”

Danny Cooksey, founder of Vehicles In Video, highlighted the synergy between the two companies. “When meeting with the team at MADdevs, it was clear that we shared the same drive, enthusiasm, and objectives. We are thrilled to align with such an innovative and respected business and look forward to delivering this exciting project.”

Daniel Rea, sales director of MADdevs, echoed these sentiments, describing the partnership as a step forward in omnichannel lead management: “At MADdevs (iTrack LEADS), we are excited to bring a seamless, fully integrated solution to our customers. Vehicles In Video offers a standout product, enabling dealerships to engage with customers through personalized video experiences.

“By integrating this with iTrack LEADS' powerful lead management platform, we are enhancing the customer journey with a truly connected approach. This partnership strengthens our commitment to innovation, ensuring dealerships can efficiently connect, engage, and convert leads across multiple touchpoints.”