Sinclair Land Rover triumphs at JLR UK’s Retailer of the Year Awards

Sinclair Land Rover has taken home five prestigious awards at the annual JLR UK Retailer of the Year Awards, recognising its exceptional achievements across the Jaguar and Land Rover network.

Sinclair Land Rover was honoured in five categories for its excellence in service and performance.

The group's four locations in Aberystwyth, Hay-on-Wye, Ludlow, and Swansea collectively secured the coveted overall Land Rover Partner of the Year award. Hay-on-Wye and Ludlow stood out, earning first and second place in the Best Customer Experience category. Ludlow also earned recognition as runners-up in both the individual Retailer of the Year and Sales Retailer of the Year categories.

“Being awarded overall Partner of the Year reflects the superb consistency achieved by each of our retailer’s delivering excellence in Sales and Aftersales across the business,” said Nicky Boyce, head of franchise, Sinclair Jaguar Land Rover.

“Overcoming many incredibly well-established groups and coming out on top of 30 other retail partners within a dealer network of 110 sites to be named number one dealer group in the UK is something that each and every colleague can be immensely proud of.

“To be considered best in class is testimony to the relentless drive shown by the team throughout what was a year full of intense challenges. And further proof of that unrelenting passion to deliver first-class client relationships and experiences was further demonstrated by the additional honours that we were equally thrilled to receive.”

Having finished second in the JLR UK Retailer Awards for 2023, Boyce said there would be no resting on their laurels.

“We see huge opportunities for growth moving forwards whether that is simply in how we can refine the experiences and relationships that we deliver to our loyal clients or implement ways to be more operationally excellent,” he added.

“Everything that I admire about our people is in the shared ambition they have to go back-to-back and retain our title in 2025 – it's this passion and drive within the teams at each of our sites that I firmly believe sets us apart.”

The Sinclair Group, which is celebrating its 80th anniversary, welcomed JLR into its portfolio in 2018 when it took over the franchise in Swansea and added Hay-on-Wye that same year.

The group expanded further with the acquisition of Aberystwyth and Ludlow retailers in 2022. Two years ago, the Swansea location moved into a brand-new, purpose-built, state-of-the-art facility on Riverside Business Park.

“We have achieved so much in these past seven years since we added JLR to our portfolio and our association with the brand continues to go from strength-to-strength and will be pivotal in our ongoing plans for growth and ambitions for future success,” said Andy Sinclair, managing director, Sinclair Group.

“It’s been incredibly rewarding to watch the business develop and see our four locations integrated seamlessly and now work together with absolute clear alignment and positively representing the proud traditional values of the Sinclair Group and JLR. The commitment and professionalism shown by our teams at each of our sites to win these awards has been nothing short of outstanding.”