Alfa Romeo is providing greater access to its new Stelvio SUV through a partnership with Amazon.
RRG Group has become the latest addition to the Mazda MyWay network after establishing the test drive concept in the Greater Manchester area.
Mitsubishi Motors UK has invited customers to test drive the Outlander PHEV for a full 24 hours, so potential buyers can experience living with a plug-in hybrid.
Arnold Clark is offering customers incentives including JBL speakers, Nandos voucers and cinema tickets to get them behicnd the wheel of new or delivery-mileage cars for a test drive.
Mazda Motor UK Is preparing to take car retail direct to customers with a "trial roll-out" of its MyWay test drive concept via its UK franchised dealer network.
Dealers need to tailor test drive routes and offer more than the standard “15 minutes around the block” in order to improve their conversion rates, Coachworks Consulting has said.
Cooper Solutions urges dealers to recognise the potential of unaccompanied or extended test drives as 32% of buyers said it would increase their ‘love’ of the vehicle.
Jaguar’s young driver programme will allow 11 to 17-year-olds to get behind the wheel of an F-Pace or F-Type four-cylinder sports car, capable of 0-60mph in 5.4 seconds.
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
Less than half of motorists would actively seek-out face-to-face guidance from a car dealer when making their next automotive purchase, according to a new survey.
Cooper Solutions’ survey reveals that the offer of an unaccompanied test drive could enhance consumer attitudes towards a car dealership.
Seat has expanded its four-day test drive programme to include Ibiza for fleet decision makers.
The all-new Mazda CX-5 will visit four shopping centres in the UK with a virtual reality (VR) test drive.
Motorists have been able to monitor the emissions and fuel benefits of the Toyota Yaris Hybrid thanks to a new test drive initiative.
Renault is offering the motor racing fans among its dealership network’s potential customers the chance to win a Formula One test drive.
Seat UK has appointed Sam Hothi to the role of rental and Motability manager within its successful UK fleet team.
HR Owen assembled £3 million worth of supercars at Millbrook Proving Ground in order to give customers a test drive with a twist.
Ford is working to develop a Virtual Reality platform which could see customers make use of headsets or visualise cars through state-of-the-art holograms at home or within its future retail spaces.
Seat has confirmed its successful four-day test drive initiative for its Ateca SUV will be extended to cover its entire range.
Euro NCAP car testing expert Matthew Avery wants an emphasis to be placed on dealer education after a salesman attempted to talk him out of investing in optional systems for his siblings’ Skoda.
