VW Group specialist Pulman is the shirt sponsor for both women’s and men’s teams for South Shields FC.
Robbie Savage, Macclesfield FC’s director of football, has renewed the club’s partnership with LSH Auto and Mercedes-Benz of Macclesfield for the 2022-23 season.
Mercedes-Benz dealership group LSH Auto is the official sponsor of Pride House at the Birmingham 2022 Commonwealth Games.
Motors.co.uk has launched a multimedia radio and outdoor marketing campaign to help support its car retailing partners across the UK.
Sports sponsorships may never have been such a significant part of the car retail sector’s marketing make-up than they are today.
Glasgow Rangers FC will continue to benefit from online used car retailer cinch’s a £8 million sponsorship of the Scottish Premier League (SPL), despite refusing to display its branding.
Isuzu dealers across the UK will be actively involved with the pick-up brand’s new sponsorship of The FA Trophy and The FA Vase.
Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
Cinch is set to become Crystal Palace’s official shirt sponsor for the 2022/23 Premier League football season as part of a multi-year contract.
Celtic’s Scottish Premier League title victory could have eased tensions over a car retail sponsorship row involving cinch, Park’s Motor Group and bitter rivals Rangers.
The Trade Centre Group has been announced as title sponsor of the Formula Woman GT Cup team.
Pendragon has agreed a naming sponsorship deal with British Touring Car Championship (BTCC) team Power Maxed Racing (PMR).
Castrol is hosting a seven-a-side football tournament to mark its new three-year sponsorship of the English Premier League.
Beechwood Derby has become the official vehicle partner of Derbyshire County Cricket Club in a new deal covering the next two seasons.
Bristol Street Motors has launched its own W Series race team and has increased its support for the W Series' Excelr8 Motorsport team.
Cazoo has completed a Spanish football sponsorship double after following an agreement with Real Sociedad with a follow-up deal for Valencia.
Cazoo has secured a sponsorship deal with Spanish LaLiga football club Real Sociedad as its strategy to drive car sales growth through profile continues in mainland Europe.
Channel 4’s coverage of the Formula E World Championship is the latest in a string of sports sponsorships announced by Vertu Motors.
Motorway will sponsor ITV’s live coverage of the Guinness Six Nations for the next two years, to boost awareness of its used car buying service.
Bristol Street Motors has become an official partner of “The Rams” Derby County Football Club, as it expands its sponsorship of sport across the country.
