Cazoo completes Spanish football sponsorship double with Valencia

Cazoo has completed a Spanish football sponsorship double after following an agreement with Real Sociedad with a follow-up deal for Valencia.

The online used car retail and subscription provider grew its UK profile through the sponsorship of Premier League clubs Aston Villa and Everton in 2020 and is following the same marketing strategy as it launches into Spain and other European markets.

Its investment comes just over a fortnight after it set a target of completing 100,000 annual used car sales and a £2 billion turnover in 2022 after raising a further $630 million (£414.2m) to fund its expansion in Europe and UK growth.

Cazoo recently launched in France and Germany and its acquisition of Barcelona-based Swipcar is set to boost its traction in Spain, where is will shortly begin trading.

Alex Chesterman, the founder and chief executive of Cazoo, said: “We are very excited to be partnering with Valencia CF.

“We have been in talks for a few months, and we’re pleased to be able to announce the partnership with such an historic club.

“They have a very passionate supporter base and following across Spain and have had great success in Europe and we are looking forward to engaging with the fans and local community to deliver the best car buying experience in Spain in 2022.”

Cazoo’s Valencia sponsorship commences on July 1 and includes branding on the front of the Valencia CF men and women’s shirts and throughout the Mestalla Stadium, significant visibility on televised football coverage on matchdays and on all digital platforms.

Anil Murthy, the president of Valencia CF, said: “We are looking forward to partnering with Cazoo next season. Valencia CF will bring Cazoo to a large audience in Spain and beyond.

“This agreement positions Valencia CF even more as an international club that is attractive for big brands. We look forward to this exciting journey together.”

Cazoo’s recent trading statement revealed that it had sold 49,500 units last year (230% up on 2020) – including 34,700 retail units – to deliver revenues of up by more than 300% year-on-year.

Retail gross profit per unit in the UK was £450, Cazoo said, which it described as “a significant improvement” on the £229 loss of 2020.