Podcasts
AM News Show: Swansway director ‘frightened to death’ by cyberattack threat
Swansway Group director Peter Smyth has revealed that the AM100 car retail group has committed £5 million to upgrade its IT systems after admitting he was “frightened to death” of the threat of a cyberattack.
AM News Show: Car retailers must adopt ‘recessionary mindset’, says Suzuki GB’s Dale Wyatt
Suzuki GB director of Automobile Dale Wyatt has told car retailers that it is time to stop the back-slapping and start planning ahead with a “recessionary mindset” to succeed in a cost-of-living crisis.
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
AM News Show Podcast: ‘affluence is central to car buyers' EV interest’
Auto Trader brand director Marc Palmer asserted that “areas of affluence” are the UK’s hotspots for interest in electric vehicles (EV) as the cost-of-living crisis continues to squeeze car buyers’ purse strings.