Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
Suzuki GB is backing the Dave Leicester Comedy Festival, which runs from today to February 21, by providing five fully liveried S-Cross SZ5 crossovers.
Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
