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So says Vertu Motors chief executive Robert Forrester, who is sitting with me and commercial director David Crane in Forrester’s office in Vertu House, Gateshead, demonstrating on a large wall-mounted screen the depths of information into which they can delve at each of the motor retail group’s 121 dealerships.

One moment we are looking at the whole group’s used and new car sales month-to-date versus plan, what cars are in stock in various price brackets, their stand-in values, how many are ageing past 90 days, and what fresh stock is due in.

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