Car sales marketplace Auto Trader is restarting its Squawk new car advertising offensive on Christmas Day and will run it throughout Q1 2020.
Whether dealers valet their own cars or subcontract, new IT systems and data analysis are being used to make the process as efficient as possible
Neil Gilligan, Indicata’s national business development manager, explains how its data-led ‘whole market view’ can benefit motor retailers and manufacturers
Motors.co.uk, Gumtree and eBay have come together under one brand, the eBay Motors Group, and will enable motor retailers to access their broad range of vehicle advertising services from a single point from 2020.
As more consumers go online to research their vehicles, a good digital name has never been more important for car dealers and manufacturers
Automotive digital marketing companies provide their latest updates, product releases and contract wins
A standard-fit data SIM card offering 100GB of free data will boost the take-up of Volvo connectivity services for the first year of customers’ ownership experience with the Swedish brand.
Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
Speakers at AM's Automotive Retail Congress told dealers they must change now to stay relevant through electrification, MaaS, and new finance rules
Give workers flexibility on social media, but ensure you protect your business reputation
The busiest river crossing in Hampshire, the Itchen Bridge, is where car dealer Richmond Motor Group is promoting its recent partnership with MG Motor UK.
Jack Barclay Bentley will be hosting a free exhibition of James Bond rarities, including original Bond cars and Ian Fleming first editions.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
