Marketing & CRM
Halfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign
Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.
5 minutes with… Jack Carter, head of UK automotive brand partnerships at TikTok
While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars.
Toyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
News insight: car dealers' data obsession has cybercriminals circling
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.