Isuzu dealer to embark on Icelandic expedition in D-Max AT35

By Matt de Prez

14 March 2023

Staff from Hunt Forest Group, an Isuzu dealership in the South of England, will embark on an Icelandic expedition to demonstrate the capability of the brand’s flagship Arctic Trucks AT35 model.

The team will cover 5,000 miles during the trip, which will see them travel from England to Calais, then to the top of Denmark where they will board a longship and sail to Iceland.

Leading the trip will be Gareth Thomas, Hunt Forest Group’s Isuzu and Arctic Trucks sales manager, who will set off in the demonstrator vehicle on Thursday, March 16, arriving in Iceland on Tuesday, March 21.

Thomas said:“It’s going to be an epic road and a real chance for us to showcase the AT35 in its natural environment. The AT35 is designed to be comfortable and extremely capable both on & off-road so the journey is the ideal route to explore both. It’s taken months of careful planning to get the project off the ground and it’s exciting to be about start the journey! I hope it inspires customers and future owners to get out there and enjoy their own adventures."

The Isuzu D-Max Arctic Trucks AT35 is a professionally re-engineered vehicle that incorporates significant enhancements to the body, frame, drivetrain, suspension, wheels and tyres, whilst retaining Isuzu’s five-year/125,000-mile warranty.

The purpose of the trip is to understand, test, and evaluate the Isuzu D-Max Arctic Trucks AT35 model, with the team even taking a visit to the Arctic Trucks workshop to further comprehend the process behind creating an AT35 model. During the expedition, Hunt Forest Group will also be promoting the trip on multiple social media channels, while also running social media competitions and sharing video content to gain exposure for the campaign.

Isuzu UK has surpassed the 50,000-registration milestone with the Isuzu D-Max. The Japanese brand - imported to the UK by Subaru and GWM Ora importer the IM Group - has reached the registrations milestone over 10 years after the D-Max replaced its outgoing Rodeo model in April, 2012.

In 2022, Isuzu UK announced six new variants for the D-Max line-up and introduced the halo model for the brand, the Isuzu D-Max Arctic Trucks AT35.

The brand appointed 13 retailers as authorised Max Arctic Trucks AT35 dealers last summer.