Halfords strikes at franchised networks with 'Dealer Or No Dealer' marketing campaign

Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.

In a direct attack on franchised dealerships Halfords has launched a marketing campaign called Dealer or No Dealer, and is highlighting that cheaper repairs with manufacturer verified parts that do not impact warranties are available.

Chief executive Graham Stapleford said: “We’re continuing to do everything that we can to support our customers through the cost-of-living crisis and are determined to offer them unrivalled value. For instance, our research shows that motorists who use manufacturers’ franchised dealerships can pay over 50% more for repairs compared with Halfords.