Social media expert Anna Farmery is founder of The Engaging Brand, and was a speaker at AM's digital conference. Here she gives her views on the power of emotion in customer relations.
Car customers' appetite for online research into their new car purchase can mean their product knowledge exceeds that of dealership sales staff. And combined with an appetite for buyers' opinions on car makes and models, the dealer can be at a distinct advantage.
US dealer best practise provider NADA 20 meets with dealers to discuss the most effective measures dealers have implemented in their dealership. These ideas were shared at the recent NADA convention and collated by BDO.
The average UK motor dealership produced a loss of just over £11,100 for the month of February, according to the latest dealer profitability figures from ASE.
More women are buying more cars than ever before according to government statistics.
AM has teamed up with What Car? Connect, the data marketing and insight service, to produce a monthly look at used car sales and target price data.
Almost half (45%) of British consumers plan to buy a new or used car in the next two years, driven by affordability in the market.
The average household disposable income for the UK’s top 40 towns and cities has risen by £1,761 since before the recession to £14,068.
Transport for London (TfL) is preparing a consultation on creating the world’s first ultra-low emission zone (ULEZ) which would incorporate everything from motorcycles and cars to buses and HGVs.
The Confederation of British Industry(CBI) has responded to new Government guidance advocating a greater role for employers in careers advice in schools.
Property yields have strengthened across the motor trade sector to levels not seen since the height of the market in 2007, according to chartered surveyors, HSM.
Businesses are being warned that the price of motor vehicle insurance is likely to rise significantly as an unintended consequence of efforts to drive down private vehicle insurance costs.
Motorists are still worried about the cost of fuel despite the Government’s efforts to aid drivers with a freeze on fuel duty, according to data from BCA.
The number of new cars bought on finance grew 26% in February year-on-year, according to figures from the Finance & Leasing Association.
2013 saw a 0.9% year-on-year increase in used car sales, with 6,806,198 cars changing hands.
The increased availability of residual value and running cost data to consumers will contribute to improving the reputation of motor retail, it's been claimed.
The Office for National Statistics (ONS) has said the fall in petrol and diesel prices as pushed the UK inflation rate to a low of 1.7% in February.
In the second in our series of features analysing individual market sectors in conjunction with the data marketing and insight tool, What Car? Connect, we take a look at family cars.
The impending legislation regarding consumer credit agreements and GAP products should be welcomed in the motor retail sector as an opportunity to demonstrate a ‘customer first’ approach to business.
New research has revealed that more people plan to change their car this year than at any point in the past five years.
