It is exceptionally naïve to believe that this audience are communicating to friends and family daily about a range of topics, except the next car they are thinking of buying - the second largest purchase they will ever make.
A lack of models, particularly in segments it used to be strong in, has led to year-on-year decline in the Honda brand. Its reputation for technological innovation has also paled as a result.
Despite recent rising inflation and slower wage growth, 45% of motorists would buy a car simply because they wanted to be to 'drive something new or different", according to research.
With the Financial Conduct Authority’s interim period coming to an end, AM has launched its very first Finance and Insurance Compliance Conference to provide dealers with the detail they need to continue to meet the FCA guidelines in every aspect of their business.
The average UK motor dealership made a profit of £3,800 in July, down from a profit of £6,400 made in July 2013.
Drivers aged between 18 to 24 are the least likely to use the internet as the first source of information before buying a car.
Corporate sales managers are being offered the opportunity to invite their top SME clients to benefit from big business fleet advice at the newly launched Small Fleet Conference.
As Chinese automotive manufacturers look to expand in Europe in larger numbers, Mike Pilkington, managing director of Paragon Automotive, explores how a new model of vehicle retailing may emerge.
The reputed £4 million spent on the lavish launch of the Jaguar XE looks set to pay divideds in the business market for the brand.
The UK economy only emerged from its flat-lining malaise late last year and real incomes are still being squeezed but new car sales are booming.
The number of new car derivatives has quadrupled in the past five years, from 1,083 during 2009 to 4,403 last year, said to be leading to "large increases" in new car prices.
Government proposals to end ‘free’ apprenticeship training will harm rather than help the automotive sector, writes Lee Acton, chief executive of training provider Skillnet.
Dealer opinions of the value in holding franchises has reached their lowest level for two years.
Financial Conduct Authority guidelines and new customer rights legislaton could force dealers to pass on higher prices to customers.
The launch of a campaign - Get In, Go Far - by the Department of Business Innovation and Skills to encourage young people to get an apprenticeship has been welcomed by the Institute of the Motor Industry (IMI).
Soaring demand for cars and components will see a surge in jobs as more than half of employers revealed they were planning to take on new staff – and up their pay.
We’ve had over 40,000 drivers use us to find a ‘great local garage’, choosing from our 4,700-strong network of garages in the process, at WhoCanFixMyCar.com. But what does ‘great’ actually mean?
EU regulators are preparing draft legislation that will require vehicle fuel use to be tested on roads rather than in laboratories, looking to close loopholes that allow carmakers to exaggerate fuel-saving and emissions credentials.
In response to the fact millions of teenagers receive their GCSE results today, a week-long social media campaign has been launched to encourage them to consider a career in automotive.
Exports of cars made in the UK are at the highest ever level.
