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Mercedes CEO ‘excited’ by agency model despite two-tier car retail sector concerns
Mercedes-Benz UK chief executive Gary Savage has said he finds the roll-out of the brand’s direct-to-consumer agency model car retail strategy “hugely exciting” – despite agents' two-tier car retail sector concerns.
Manufacturer insight
10 Feb
VIDEO: Controversial Hyundai pronunciation TV ad accelerates brand awareness
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Manufacturer insight
9 Feb
Peugeot 208 ends VW Golf’s 15-year run as Europe's best-selling car in ‘troubled’ 2022
Peugeot’s 208 hatchback ended the Volkswagen Golf’s 15-year reign as Europe’s best-selling car as the region’s troubled automotive sector suffered a third consecutive year of declining sales in 2022.
Market insight
2 Feb