Google Cloud is expanding its strategic partnership with Mercedes-Benz, helping the car maker transform customer experiences with AI and generative AI (gen AI)
Localise is making the long-awaited Google Vehicle Ads available to dealerships as part of a pilot scheme.
Keyloop has made a series of senior appointments to drive the success of a new Alliances division aiming to help accelerate digital transformation within large retail groups and car manufacturers.
Dealers need to make changes to their websites so customers don’t hit the back button too quickly.
Car retailers can learn innovative new ways to connect and market to drivers that are on the road as part of a specialist digital session at next month’s AM Live at the NEC on November 11.
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
With Q4 now upon us, dealers will be looking at ways to close this challenging year as strongly as possible.
Tesla emerged as the fastest growing car brand among buyers searching online for used cars in August, according to analysis by Honcho.
The September plate-change marks the second biggest month of the year for new car sales in the UK.
Volkswagen remains the top car brand in the UK for converting online searches into purchases, according to analysis by Honcho.
Five years ago, almost every manufacturer was making presentations about autonomous vehicles and how they would be on the road by 2020.
Dealers could increase their search visibility thanks to a new update to Google’s free Google My Business service.
Volkswagen converted more new car Google searches into registrations than any other brand last year, but its lead is slipping.
Car dealers can expect an increase in web enquiries in the lead-up to the March plate change, due to an update in Google’s algorithm.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Google Maps has launched a new function which delivers real-time search results detailing electric vehicle (EV) charge point availability.
Motors.co.uk claims that a Google algorithm update has helped to propel its organic online traffic to a 30% surge in growth during August - claiming one of the best results by any UK-based website.
Imperial Cars operations director Neil Smith outlines the power of Google Adwords
The full line-up of speakers at April’s DigiTech tackling the digital and technological challenges facing automotive retailers, has been confirmed.
Multi-channel retailing, business disruption and new tools to make dealerships more effective are discussion points at the AM DigiTech Conference.
