Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
CitNOW has been named as the 59th fastest-growing tech company in Britain as it achieved Sunday Times Hiscox Tech Track 100 status for the second year in a row.
iVendi has released its latest online retailing report, which hopes to work towards creating an industry-standard method of measurng online motor finance.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
One satisfied Jaguar Land Rover customer was “amazed at this level of support on a Sunday evening,” and went on to say, “It really raises the service bar.”
Dealers whose websites go without SSL certificates will have their rankings penalised by Google, Dragon2000 has warned.
Peugeot geared-up the promotion of its online retailing platform with the creation of “the world’s smallest car dealership” but will it be enough to reach a 6% UK market share target by 2020?
Peugeot has taken the concept of smaller dealership facilities to new levels by adapting a traditional red telephone box into a 0.8 square-metre ‘showroom’ in London’s Russell Square.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Carwow is supporting its growth plans by signing a new two year data deal with Cap HPI.
Nearly half of car buyers would make enquiries outside of a dealership's normal opening hours.
CitNOW has expanded into Northern Ireland with online car advertiser usedcarNI.com.
Kia Motors UK has appointed a multi-national marketing manager, Madeleine Kjessler, as brand communications manager.
TrustFord has renewed a sponsorship agreement with Huddersfield Town FC after seeing the team promoted to the Premier League during the first year of their relationship.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Auto Trader will offer consumers free listings on vehicles priced below £1,000 as part of a new marketing campaign to help drive more traffic to the online marketplace.
Online review platform Trustpilot is targeting 100% growth among its automotive clients after partnering Auto Trader to bring user-generated reviews to its platform.
Motors.co.uk has reported record results for its car dealer customers with July mobile traffic up 46% year-on-year.
