New research by CitNOW Group has highlighted how video continues to have an impact on purchase decisions in vehicle sales and aftersales.
Mercedes-Benz UK chief executive Gary Savage has said he finds the roll-out of the brand’s direct-to-consumer agency model car retail strategy “hugely exciting” – despite agents' two-tier car retail sector concerns.
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Volvo Car UK chief executive Kristian Elvefors has informed the Swedish carmaker’s dealers of a three-month postponement to its planned roll-out of agency model new car retail.
Heycar has been criticised after making 73 employees redundant as part of a global restructuring process described as being part of a “ruthless” drive to deliver improved profitability.
Increasing numbers of car buyers are ditching notions of brand loyalty in favour of shorter waiting times as the new car market’s stock shortage issues continue – with almost four fifths open to switching makes.
Kia UK has won a Platinum Trusted Service Award from Feefo in recognition of online reviews recognising the Korean car brand’s customer service excellence.
The average price of a used car advertised for sale on Auto Traders has reached a new record high after car retailers started the new year with “real momentum”, it has been claimed.
Kia UK amplified the voice of its customers and ramped-up online engagement as part of a focus on brand reputation that delivered a 14-fold increase in engagement for its retailers.
Genesis has announced it will open a new studio in Edinburgh, Scotland, highlighting the company’s continued expansion since its arrival in 2021.
Cazoo plans to close sites and axe jobs in the UK as part of a ‘Revised 2023 plan’ following its 2022 exit from used car markets on the European mainland.
A new partnership with digital solutions specialist Vehicles in Video is the first sign of a new strategy for the RAC Dealer Network.
The Advertising Standards Authority (ASA) has upheld a complaint that an ad by RM Sotheby’s encouraged dangerous driving.
Constellation Automotive’s cinch online used car retail operation has posted a £149 million pre-tax loss in annual financial results for 2021/22.
The average price of a used vehicle advertised for sale on Auto Trader rose for the 33rd consecutive month in December – reaching £18,030.
Demand from car buyers is said to be on a “downward trend” after retailers experienced declining sales leads in December.
Stellantis has launched the Fiat Metaverse Store in a bid to recreate a car showroom experience via an “immersive” online car buying experience.
Auto Trader expects used car values to rise in early 2023 after remaining flat in the traditionally weak festive trading period.
Retailers are missing on potential aftersales revenue and failing to meet motorists' expectations by not offering direct access to a comprehensive online booking service, CitNOW has found.
Auto Trader has raised concerns that the electric vehicle (EV) market is faltering after the cost-of-living crisis sparked the first post-pandemic decline in demand for zero-emission transport.
