Stellantis launches ‘immersive’ online car buying experience via Fiat Metaverse Store

Stellantis has launched the Fiat Metaverse Store in a bid to recreate a car showroom experience via an “immersive” online car buying platform.

Created through a partnership between tech companies Touchcast and Microsoft, the OEM giant claims that the new store concept delivers a “synthesis of digital and physical into an immersive experience unlike any other” without the need for VR headsets, avatars or specialised hardware.

In a statement issued today, it also claimed that the online platform would allow potential Fiat 500 buyers to “experience driving” a vehicle on La Pista 500, the track on the roof of the Lingotto building in Turin.