Dealers need to change their mindset when dealing with customers in a digitally disrupted world, according to Jardine Motors Group head of digital Alex Brown.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
Bentley has launched a car-less showroom in Amsterdam and could launch similar projects in the UK.
When was the last time you looked under the bonnet of your car? As a dealer it might have been half an hour ago. But for your customers, this is likely to be a different story.
Jardine Motors Group has relaunched its website to be fully responsive and to improve the digital experience for the retailer’s customers.
