Almost two-thirds (64%) of UK car drivers say there are some brands of car that they would not buy, irrespective of how good the car, or the deal on offer.
The quality of consumer data found within a car retailer's DMS can sometimes be questionable – but there is now a range of ways to guarantee it’s useful.
After initial panic and confusion, has the industry got to grips with data collection?
A total of 1.15 million county court judgements (CCJs) during 2019, making it a record year of action against consumers in debt, the Registry Trust has revealed.
Car buying insight specialist Sophus3 has revealed that is costs an average £3,430 to generate a test drive via online marketing.
Rising prices and stagnant wage growth have led consumers to cut their spending for the first time in nearly four years last month.
Seven in 10 car buyers would be likely or very likely to choose a petrol car, compared to four in 10 for diesel, according to a new consumer survey by What Car?
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
