In today's challenging economic climate, drivers are rightly looking for better value and more personalised experiences when searching for a new car. This creates both a challenge and an opportunity for dealerships: particularly with the growing popularity of leasing among British drivers, writes Kevin Cohen, vice president of direct-to-device strategy, Viasat.
Suzuki, Toyota and Mazda are among the Japanese car brands that have agreed to work together to develop new connected car technology.
Skoda has launched a new connected service offering called Marketplace that offers local discounts to drivers directly to their vehicle.
Vauxhall will end its Onstar connectivity service in all models in December 2020. A new service is being developed by its owner, PSA Group.
Get a look at the state of mobile marketing, the top trends in mobile messaging and how to win the mobile moment with your clients, from sites to mobile apps, advertising, search and more.
Volkswagen is linking its dealer network directly with customers’ cars with the offer of a free telematics service for its new and used car customers.
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
Female empowerment, digital test drive experiences and a move towards marketing a wider range of mobility solutions will all be part of the retailers remit by the middle of the next decade.
Tech-savvy car buyers are prioritising mobile phone connectivity over fuel efficiency and 20% would walk out of a car showroom if they cannot pair their device to a vehicle, Nissan warns.
Car dealers can now offer used car buyers a connectivity and telematics package which promises servicing prompts, intelligent roadside assistance and cheaper insurance premiums.
