BYD
Just how easily can Chinese car brands tempt buyers from the UK's establishment?
The future of electric vehicles (EV) is being forged in China with its leading carmakers ready to take on the world. In this first part of our analysis on what this means for the UK, we talk to industry experts on their potential to transform the British new car marketplace
Manufacturer insight
22 Aug
China auto retail insights from brand builder Tony Whitehorn
Industry veteran Tony Whitehorn has been part of the UK motor industry for over 30 years holding senior roles with Renault, Toyota and most recently as president and CEO of Hyundai in the UK. Now an authoritative advisor, he has worked with both Chinese OEMs who want to tap the Chinese EV market and UK dealers who want to deliver its potential.
New vehicle retailing
22 Aug