New decade heralds a new approach but lack of standardisation could pose problems
When it comes to knocking a dealer down on price, most car buyers would rather avoid the hassle.
Test drives and car delivery remain the province of dealers but there is a perceptible shift among buyers to researching their purchase and arranging the finance via the internet
BMW Group’s head of premium retail experience has said that the brand needs to “completely revolutionise” its network strategy as it looks to the future.
Understanding how and why car consumers buy is essential to franchised dealers’ success online, delegates at AM’s latest Digital Dealer conference heard.
BMW retailers have embraced the brand’s new car online retail initiative and have welcomed moves to incorporate used vehicles, says the scheme’s project manager Paul Kester.
Rockar founder Simon Dixon, BMW Retail Online and 3D car configurators are to feature at AM Digital Dealer event
BMW UK is preparing to extend its award-winning Retail Online offering to new MINI sales and a specialist used platform for both BMW and MINI brands.
BMW customers are now going to be able to choose, spec and buy their car entirely online in under 10 minutes, the manufacturer claims.
