The quality of consumer data found within a car retailer's DMS can sometimes be questionable – but there is now a range of ways to guarantee it’s useful.
Competing pay per click (PPC) and search engine optimisation (SEO) strategies eat into marketing budgets unnecessarily and Autoweb Design’s digital solutions director Martin Dew will be urging retailers to curtail ‘maverick spend’ when he hosts a masterclass session at Automotive Management Live.
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Car dealers who dare to be different in their digital marketing are likely to gain greater traction online and boost their sales leads, according to data from Autoweb Design.
Car dealers interested in how digital technology will change motor retail will be in their element at Automotive Management Live 2018. It has masterclasses focused on websites, video, social media marketing, lead management, live chat, online vehicle sales and customer reviews.
With less than a week to go until the 2018 DigiTech conference on April 17, AM reflects on social media testimonies from last year’s jam packed conference.
Web micro-sites could be an answer to the consumer’s desire for a slick, tailored experience from dealers. Autoweb Design will reveal more at AM Digitech 2018.
The IM Group has agreed a contract which will see Autoweb Design develop and maintain a new website platform for Isuzu and Subaru dealerships across the UK.
With only two weeks until the one-day expo at Birmingham’s NEC, the industry has begun the Automotive Management Live countdown.
Autoweb Design’s head of operations Martin Dew will advise dealers on how to fully grasp car buyer’s online behaviour at Automotive Management Live.
