Auto Trader is rolling out video adverts for retailers from today, with claims that user sessions last 13% longer and sales rates rise 10% on adverts featuring the new format.
Auto Trader has integrated CitNOW web video technology into its sales offering.
Auto Trader has expanded its online listings via a new proposition which will now advertise thousands of brand new cars.
Ford’s Galaxy sales proved out of this world in September’s used car market, positioning it as the fastest selling car of the month in Auto Trader’s rankings.
JudgeService has announced a major partnership with Auto Trader to offer independent dealer reviews.
The lack of pricing transparency has led to used car dealers being distrusted by more than 90% of buyers.
The BMW 1 Series was the fastest set of wheels off the UK’s forecourts in August.
Auto Trader is to run a series of masterclasses designed to support retailers’ digital businesses.
Former Auto Trader directors Darren Sinclair and Jonathan Williams have joined Manheim and Motors.co.uk parent company Cox Automotive in new digital roles.
The Citroen C4 Picasso, Seat Altea XL and Nissan Qashqai +2 were the fastest sellers through Auto Trader in July as families set off for the summer holidays.
The fastest selling car in the UK in June was the 2015 Hyundai ix35 Crossover in petrol manual form, which took just 19 days to sell.
Auto Trader research has highlighted the importance of dealer reviews with research which found 30% motorists bought a car based on dealer reviews or recommendations by family and friends.
Young motorists are the most likely to walk into a dealership and expect to drive away with a new or used car on their first visit, Auto Trader research suggests.
Audi, BMW and Arnold Clark were among the winners of the Click Awards 2016, held by Auto Trader.
The Vauxhall Corsa was the fastest selling cars in May, taking 12 days to find a buyer.
Auto Trader’s annual financial results have revealed turnover of £281.6 million during the year to May 27 – up 10% year-on-year.
The Kia Sportage proved the UK’s fastest-selling car for a record second month in a row, according to data published by Auto Trader.
The judges for Auto Trader’s Click Awards have been chosen from the UK’s most “progressive” blue chip digital retailers.
A YouGov poll has highlighted a generation gap amongst car buyers with 44% of respondents aged 55 and over not visiting classified websites when buying a car.
Exchange and Mart has launched a bid to use the regional reach of its publisher, Newsquest, to achieve an audience twice the size of rival Auto Trader.
