Rob Severs has been appointed to the newly-created position of vice-president of data and insight at online motor finance specialist iVendi.

Severs joins the business following a decade at Auto Trader, which saw him fulfil a number of roles, most recently head of product.

He was closely involved in several projects, including the development and implementation of the highly popular next generation dealer portal

At iVendi, he will be tasked with making use of the large amount of data now produced by iVendi’s motor finance platform to improve the customer and dealer experience.

Severs said: “I’m joining iVendi at a very exciting time. The company is now connected to more 7,000 dealerships and provides millions of finance quotations and thousands of finance applications every month.

“My role will be to look at how we utilise our untapped data to further improve the effectiveness of existing products, create new product opportunities, and provide insight to dealers and the wider market to drive more informed decisions.

“After many happy years at AutoTrader, I’m also pleased to be reuniting with Tracey Green, iVendi’s VP of product, with whom I worked closely there on several very successful projects.”