AM Report
Understand buyers better with AM's Spotlight on The Customer report
AM's Spotlight on The Customer report explores what trends and habits dealers must understand to provide the right buying experience, how dealers can help private buyers overcome their barriers to EV purchase, and how tailored experiences and great value can keep used car buyers coming back.
AM's Spotlight on Customer Experience & Retention report is now published and free to read
AM's 2024 Spotlight on Customer Experience & Retention Report for UK car dealers has just been published free here. It examines topics including effective post-purchase communications with customers, car dealers' complaints handling and online review processes, educating ICE car owners about electric vehicles, and identifying revenue streams as the EV aftersales parc continues to grow.