Fresh investments have funded an update of Aston Martin's product range, which the luxury car brand hopes will improve on its 864 UK registrations in 2014.
Audi enjoyed registrations growth of nearly 12% in 2014, cementing its place as the most popular premium brand.
Bentley’s 18-strong UK franchised network managed to increase the brand’s registrations by almost 20% in 2014.
Franchisee satisfaction has declined at BMW, but in the context of the total market it remains strong.
Citroën is battling to keep its share of the UK’s new car market above the 3.5% mark in a highly competitive industry.
Fiat is closing in on 3% market share with a strategy of building new products within its successful 500 brand.
Ford's leadership of the UK market leadership looks secure for some time yet, with 326,643 registrations in 2014 and up more than 2% so far in 2015.
Honda is preparing for take-off after several difficult years of low product availability and unfavourable exchange rates.
Hyundai's short-term target is for 100,000 annual registrations, but in the longer term it aims to be among the top five car manufacturers in the UK.
Infiniti is focusing on company car drivers in an attempt to push its annual registrations past the 1,000 mark by the end of 2015.
Jaguar has aspirations for 50,000 registrations a year by 2018 and is transforming its dealer network in preparation.
Jeep's steadily expanding dealer network is driving strong sales growth as part of its ambition to break through 20,000 units in the next few years.
Kia’s target is 80,000 registrations for 2015 and with more than 50,000 units registered by September, it seems well along the path to success.
Despite the continuing strength of registrations, Land Rover’s franchise is in quite a transition, as JLR adopts a market area representation strategy.
The introduction of the new MG3 supermini two years ago has transformed MG's business from 780 units a year to 2,326 units last year and 4,000 units this year.
Lexus is enjoying a bit of a resurgence, having signed off 2014 with its highest UK sales total since 2007.
After 235 sales in 2014, a fall of 8% on the year before, dealers have been given something to shout about by beating that figure already in 2015.
Maserati’s registrations have been rising fast since it launched the sub-£50,000 Ghibli and larger Quattroporte in petrol and turbodiesel guises in early 2014.
At 26,556 units by the start of August, Mazda’s registrations in 2015 look like being on track to beat its 37,784 total for 2014.
Mercedes-Benz broke through the 5% market share threshold in 2014 with 124,419 registrations and it has grown further since.
