The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.
This year's AM Franchise Guide is sponsored by
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Audi enjoyed registrations growth of nearly 12% in 2014, cementing its place as the most popular premium brand.
The 159,000 units it moved equates to 1,336 new car sales per franchised outlet.
An immense range ensures a constant flow of design updates, new trims and model launches to keep customers interested, along with a steady stream of plaudits. 2015 is an important year for Audi, marked by the launch of the new A4, a big player in the growing company car sector, plus a new Q7 seven-seater SUV to suit middle-class families and a flagship R8 supercar at the end of the year.
Franchisees in its 119-location network are satisfied with the brand, rating it 8.3 out of 10 for overall value and return on capital at 7.5 out of 10. Network developments include Benfield building a £5.7 million, 12-car ‘Audi Terminal’-style showroom in Sunderland and Lookers opening a 6.5-acre used Audi dealership near Glasgow at a cost of £3.5m.
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