Car marques feature big in cinematic blockbusters, from the turbo-charged vehicles of The Fast and the Furious franchise to Herbie the loveable VW Beetle and James Bond’s stylish wheels. They’re attention magnets. But are manufacturers missing opportunities to reach and excite potential customers among the audience, asks Clare Turner of Pearl & Dean.
Digital garage Regit is partnering with offline communications and advertising expert DBS Data to transform how brands in the automotive space engage with motorists by leveraging Regit’s insights from over four million motorists to deliver highly personalised, data-driven campaigns.
The FCA ramped up its crackdown on misleading financial promotions in 2024, forcing nearly 20,000 ads to be withdrawn or amended - almost double the 2023 figure.
Carwow has unveiled a new advertising campaign aimed at expanding its audience and connecting retailers with more consumers.
Self-driving vehicles could be on UK roads by 2026, following the enactment of the Government’s Automated Vehicles (AV) Act on May 20
The motor industry must stay vigilant if it is to navigate the emerging legal and ethical considerations surrounding Artificial Intelligence (AI), data security and environmental responsibility.
Localise is making the long-awaited Google Vehicle Ads available to dealerships as part of a pilot scheme.
Two car manufacturers have fallen foul of Google Ads automation because their advertising potentially misled people looking to buy a zero-emissions car.
MOTORS has become the headline sponsor of the Johnny Vaughan Weekday Drivetime Show on Radio X
A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
A national newspaper advert aiming to showcase the “heart-pumping” excitement of Toyota’s GR Series of performance cars has been banned following a complaint to the Advertising Standards Authority (ASA) by green campaigners.
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
A Land Rover advert has been banned by the Advertising Standards Agency (ASA) for ‘misleading’ viewers about the functionality of parking sensors.
The Advertising Standards Authority (ASA) has dismissed a complaint which questioned WeBuyAnyCar claims that customers usually travelled no more than 15 minutes to a local branch.
The Advertising Standards Authority (ASA) has dismissed 96 complaints which claimed a Land Rover Defender advert undermined efforts to tackle climate change and ecological damage.
The Society of Motor Manufactures and Traders (SMMT) has published a series of “guiding principles” to prevent customer confusion about the 'hands-free' driving capabilities of their car.
Motors.co.uk has secured a deal to be the headline sponsor of new ITV quiz show Ant and Dec’s Limitless Win.
A television advert for the Motorway car buying service has been banned by the Advertising Standards Authority (ASA) after allegation that it “encouraged driving behaviour that was dangerous”.
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
Citroën UK has partnered with Channel 4’s hit TV series Gogglebox as CarGurus looks to drive confidence among car buyers in two new televised advertising campaigns.
