Review
There are a good number of new car buyers out there despite the economic difficulties.
It seems that for some it just takes a change in circumstances to swing their decision to spend.
One such case recently was my neighbour.
A retired photographer, he’d been perfectly happy with his four-year-old Volkswagen Golf five-door diesel.
But then his arthritis worsened, and his peers suggested he buys a new automatic.
Within two weeks of deciding to change car he paid cash for a pre-registered Honda Jazz with a CVT transmission from an AM100 dealer group with several dealerships in Peterborough.
He had been to his local Volkswagen outlet, as he’d been very happy with his Golf.
But he was told there was a significant waiting list for a Golf automatic.
Staff didn’t even mention the Polo alternative, and instantly lost his potential custom.
I’d also recommended a handful of small self-shifters for his list.
One was the automatic version of AM’s Kia Rio. Our experience of the supermini has been nothing but positive, with reasonable economy on short daily commutes and good levels of comfort on longer runs.
But again, my neighbour’s experience at the Kia dealership fell short, with him waiting quite some time to be served.
It made him question the long-term service he might receive.
Does this go to show the potential stumbling blocks remain despite the millions Kia has invested in developing competitive products?
The Rio is a very good little car, and Kia is steadily featuring on more and more consideration lists.
But even a seven-year warranty won’t help if a dealership cannot win the confidence of the customer.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
Factsheet
- Price
- Kia
- Performance
- 3 1.4
- Transmission
- 1.4
- Efficiency
- 107
- RV 3yr/30k
- 114
- Engine
- Rio
- Start mileage
- 11.1
- Current mileage
- 51.4
- Key rivals
- 128
- 0000000000000000000
- 14,220