LEVC appoints Inchcape’s Richard Hudson as commercial director

Geely’s London Electric Vehicle Company (LEVC) has appointed former Inchcape BMW/Mini division director and BMW Group sales and marketing director Richard Hudson as its new commercial director.

Hudson joins LEVC with more than 20 years’ experience in the automotive sector, 17 of which were spent with BMW Group, with almost four leading retail, corporate and used sales and aftersales with the AM100 PLC’s BMW and Mini franchises across the UK.

Inchcape sold its 12-site Cooper BMW and Mini division to Vertu Motors in December.

LEVC has sold more than 5,000 TX plug-in hybrid taxis worldwide since its 2018 launch and has now added the VN5 van – on the same AFV platform – to its line-up.

Commenting on the appointment of Hudson this morning (May 11), LEVC chief executive Joerg Hofmann, who was interviewed for an OEM Profile feature with AM Last year, said: “I am personally pleased that Richard, another proven industry expert, is joining my team of e- vehicle enthusiasts.

“Richard joins LEVC at an exciting time as we expand into a new era for the business with the recent launch of our new electric van, VN5.

“Our clear strategic focus is to grow our brand both in the UK and in new markets, offering green mobility solutions that accelerate cleaner cities around the world. 

“Richard brings a wealth of automotive experience and energy to our business and will play a vital role in helping us deliver our ambitious growth plans​.”

Hudson said:​​ "With the continued drive towards sustainable vehicles across the world, I am delighted and proud to be joining the LEVC team. 

“We have the world beating TX taxi already well established with class-leading range and no we have just launched the range-leading and award-winning LEVC VN van which is proving highly attractive for businesses for both their running costs and their own sustainability reputations. 

“I look forward to working with our worldwide dealer partners and customers to deliver TX and VN5.”